CATHERINE TYLDESLEY ANNOUNCED AS FACE OF SALFORD’S ‘HOME IS ON YOUR HIGH STREET’ CAMPAIGN FILM

Salfordian actress and local favourite, Catherine Tyldesley, best known for playing Eva Price in Coronation Street collaborates with Salford City Council on the next phase of their ‘Home is On Your High Street’ campaign.

Salford City Council’s ‘Home is On Your High Street’ campaign was developed and began in December 2021 encouraging locals to rediscover high streets and to support local businesses.  Right across the length and breadth of the city there are countless independent cafes and restaurants, hairdressers, bars, butchers, green grocers, locksmiths, delis – all have supported their local communities in recent times beyond just their business focus; many continued to be the heart of the community, a haven when one was needed most, and a friendly face for residents to connect with. And while some businesses have stood for generations, Salford is also seeing the opening of new enterprises on its high streets. Now is the time they need everyone’s support. A series of vibrant outdoor media advertising focusing on this message to enjoy and shop local continues across the city.

This was followed by a successful four day tour of Salford over February half-term where Salford music festival ‘Sounds From the Other City’ and outdoor arts producers ‘Walk the Plank’ brought live music and art to 7 areas of the city. BBC Philharmonic brass trio, Tucano Samba Band, LangworthyLive and Irlam and Cadishead Festival were just some of the many musicians and artists involved in bringing live music to our high streets.

In this next instalment of the campaign, Salford City Council commissioned creative agency ‘Whistlejacket’ with a brief to produce a short film focusing on the message to engage residents to support local businesses. And so, the search was on for a recognisable Salfordian to be the face of the campaign. Catherine Tyldesley was the natural choice - always supportive of her hometown and has collaborated with the Council on previous projects promoting Salford. The short film will be shown on Connected TV in Salford for the next fortnight as part of the ‘Home is on the High Street’ campaign.

Cath Tyldesley said:

Quote

“It was great to be asked to be involved with this campaign, supporting Salford businesses coming out of a very difficult few years. Being from Salford myself, and living locally - anyone who knows me will know I’m always championing the city that I love, talking about the great things it has to offer. I had such a fun time shooting the film and talking to staff working in lovely independent shops and cafes. I’m very excited and can’t wait for everyone to see it!”

The film was shot over half a day taking in multiple high street locations, giving a real sense of the unique and diverse communities we have across the city.

Salford City Councillor David Lancaster, Lead Member for Environment, Neighbourhoods and Community Safety, said:

Quote

“It's been wonderful to see the ‘Home is on your High Street’ campaign come to life across the city. All thanks to funding from the Welcome Back Fund and European Regional Development Fund, we’ve been able to further support local businesses and communities across Salford with this campaign. And now I'm delighted to see Salfordian, Catherine Tyldesley, as the face of a new short film highlighting some of the many independent businesses across the city. I hope people see it and are reminded that they need our support.”

The film is now live via Salford City Council’s YouTube Channel and will be shown on Connected TV.